Identify an advisor who will help you with your project. They can be anyone who brings something unique to your project. Consider those with experience in the subject area of your innovation, those who have developed businesses, those who are good at communication/marketing, etc... Don't be shy to ask around. You will be surprised by who is eager to help!
Get a commitment from at least one advisor and then, in the discussion forum, share their name and what you hope they will contribute to your project.
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Can't change a rubric once you've started using it.