The best projects from this course have used choice architecture to their advantage. Identify at least one type of choice architecture that can be applied to your energy innovation project. There are also examples of choice architecture not in the reading and videos, so make Google your friend. It will also help to think about your customer personas. Try not to manipulate your customer, but rather to help them make decisions that are in their own best interests. Incorporate this choice architecture in your project and describe it in a discussion post.
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